Adarsh Appaiah

Co-Founder

Adarsh is the Co-Founder of AuthenCIO, where he is building agentic AI to reshape how businesses discover and buy software. With experience spanning startups, venture capital, and investment banking, he brings a unique intersection of technology, business, and systems thinking to the future of intelligent software procurement.

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What Is CRM and Why It Matters for Your Business (A Complete Guide)

crm

10/31/202512 min read

The current title is excellent. It's clear, includes the primary keyword, directly addresses the target audience, and is within character limits. No change needed.

Discover how a CRM transforms chaos into clarity—organizing data, boosting sales, and strengthening customer relationships. Learn why every growing business needs this game-changing system today.